Abstract

*Dr. Tanushri Mukherjee, **Ms. Muskan Baijal

ABSTRACT

In the present times when we talk of gender equality, women empowerment and women liberation, the growing number of successful women professionals working in various professions around the world act as sufficient testimonials of it. The ever changing and dynamic profession of Public Relations is also not an exception to this latest trend. PR has emerged as a field where we find a good number of apt examples of efficient and experienced women professionals who have been able to create a mark for themselves in the field. Today the industry employs a large number of skilled women professionals who are performing very well in the industry at par with the men counterparts and their inborn traits, attitude and self confidence have proved out to be very significant factors contributing in making them more deserving and suitable for the field. The paper explores the various aspects of the reasons behind the growing trend of recruiting women in the profession. In order to make the study more authentic, the paper tries to find out the perception of some of the successful women employees working in some of the very reputed PR Agencies and tries to study their opinion regarding the reasons behind the growing number of women employees in PR profession and also what gives them immense job satisfaction in the field.